conversion-tracker skill

Conversion Tracker

Set up affiliate conversion tracking — generate UTM-tagged links, create link naming conventions, configure tracking pixel setup instructions, and build a tracking spreadsheet. Output is a Markdown tracking guide with a table of tagged links ready to deploy.

Stage

S6: Analytics — The difference between amateur and professional affiliates. You can't optimize what you don't measure. After deploying content (S5), you need UTM-tagged links for every platform and content piece to know exactly which channel drives conversions.

When to Use

• User is about to launch a campaign and needs tracking links
• User wants UTM-tagged links for different platforms
• User says "set up tracking", "create UTM links", "organize my affiliate links"
• User wants to track which content drives the most clicks and conversions
• User is preparing to run ads and needs consistent link tagging
• Chaining from S1 (product selected) → generate tracking links before creating content in S2-S5

Input Schema

product:
  name: string                 # REQUIRED — product name (e.g., "HeyGen")
  affiliate_url: string        # REQUIRED — base affiliate link

platforms:                     # OPTIONAL — where content will be published
  - string                     # e.g., ["linkedin", "twitter", "blog", "email", "reddit"]
                               # Default: ["blog", "twitter", "linkedin"]

campaign_name: string          # OPTIONAL — campaign identifier (e.g., "q1-2026-ai-tools")
                               # Default: auto-generated from product name + date

tracking_tool: string          # OPTIONAL — "google_analytics" | "voluum" | "clickmagick"
                               # | "manual_utm". Default: "manual_utm"

content_types:                 # OPTIONAL — types of content being created
  - string                     # e.g., ["blog_review", "social_post", "email", "landing_page"]

Chaining context: If S1 was run, pull recommended_program.affiliate_url and recommended_program.name. If S2-S5 outputs exist, use them to determine platforms and content types automatically.

Workflow

Step 1: Gather Product and Platform Info

Collect product name, affiliate URL, and target platforms. If not provided, default to blog + twitter + linkedin (the three most common affiliate channels).

Step 2: Generate UTM-Tagged Links

For each platform × content-type combination, create a UTM-tagged URL:

• utm_source: platform name (e.g., linkedin, twitter, blog)
• utm_medium: content type (e.g., social, article, email)
• utm_campaign: campaign name (e.g., heygen-q1-2026)
• utm_content: specific content identifier (e.g., review-post, cta-button, bio-link)

Append UTM parameters to the affiliate URL. Handle URLs that already have query parameters (use & not ?).

Step 3: Create Link Naming Convention

Establish a consistent naming scheme:

{product}-{platform}-{content_type}-{variant}

Example: heygen-linkedin-review-v1

Step 4: Build Tracking Setup Guide

Based on tracking_tool:

• Google Analytics: Event tracking setup, goal configuration, UTM report location
• Voluum / ClickMagick: Postback URL setup, conversion pixel placement
• Manual UTM: Google Sheets tracking template with columns for link, platform, clicks, conversions

Step 5: Output Tracking Sheet

Present all links in a structured table with:

• Link name
• Platform
• Content type
• Full tagged URL
• Notes

Step 6: Self-Validation

Before presenting output, verify:

• UTM parameters correctly appended to all affiliate URLs
• No URL encoding errors in generated links
• Naming convention is consistent across all links
• All links are under URL length limits
• Setup guide steps match the recommended tracking tool

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.

Output Schema

output_schema_version: "1.0.0"  # Semver — bump major on breaking changes
tracking:
  product: string
  campaign: string
  total_links: number

links:
  - name: string               # e.g., "heygen-linkedin-review-v1"
    platform: string
    content_type: string
    url: string                # full UTM-tagged URL
    utm_source: string
    utm_medium: string
    utm_campaign: string
    utm_content: string

naming_convention:
  pattern: string              # e.g., "{product}-{platform}-{type}-{variant}"
  examples: string[]

setup_guide:
  tool: string
  steps: string[]

Output Format

1. Tracking Links Table — Markdown table with all tagged links
2. Naming Convention — pattern + examples for consistency
3. Setup Guide — step-by-step instructions for the chosen tracking tool
4. Next Steps — what to do with these links (plug into S2-S5 content)

Error Handling

• No affiliate URL provided: "I'll create the UTM structure and naming convention now. Replace [YOUR_AFFILIATE_LINK] with your actual affiliate URL when you have it."
• URL already has UTM parameters: "Your affiliate URL already has UTM parameters. I'll append additional tracking parameters without overwriting the existing ones."
• Too many platform × content combinations (>20): "That's a lot of links. I'll generate the most important ones (one per platform) and provide the naming convention so you can create the rest."

Examples

Example 1: Simple blog + social setup

User: "Set up tracking for my HeyGen affiliate link (heygen.com/ref/abc123) on my blog and Twitter" Action: Generate 4 links: blog-review, blog-comparison, twitter-post, twitter-thread. Each with proper UTM tags. Include Google Sheets tracking template.

Example 2: Multi-platform campaign

User: "I'm launching a campaign for Semrush across LinkedIn, Twitter, Reddit, my blog, and email newsletter. Create all my tracking links." Action: Generate 10+ links across all platforms and content types. Establish naming convention. Suggest Google Analytics goal setup for conversion tracking.

Example 3: Chained from S1

Context: S1 found HeyGen with affiliate URL heygen.com/ref/abc123. User: "Set up tracking for this before I start creating content." Action: Pull product info from S1 output. Generate links for the user's likely content types (infer from S1 context). Prepare tracking sheet that S6.3 (performance-report) can use later.

References

• references/tracking-templates.md — Google Sheets template, UTM parameter reference, platform-specific tracking notes, S6 feedback loop
• shared/references/affiliate-glossary.md — Definitions for tracking terms (EPC, CTR, conversion). Referenced in setup guide.
• shared/references/flywheel-connections.md — master flywheel connection map

Flywheel Connections

Feeds Into

• affiliate-program-search (S1) — top converting niches → search for more programs in winning niches
• performance-report (S6) — conversion data for reports
• ab-test-generator (S6) — conversion baselines for test evaluation

Fed By

• bio-link-deployer (S5) — deployed link URLs to track
• email-drip-sequence (S5) — email links to track
• landing-page-creator (S4) — landing page conversions to track
• github-pages-deployer (S5) — deployed site to track

Feedback Loop

• Conversion data feeds back to S1 Research (which programs convert best) and S4 Landing (which page elements convert) — closing the flywheel loop

chain_metadata:
  skill_slug: "conversion-tracker"
  stage: "analytics"
  timestamp: string
  suggested_next:
    - "performance-report"
    - "ab-test-generator"
    - "affiliate-program-search"